A separate YouTube channel was created for the podcasts after the first few episodes aired, hosting reuploads of the Twitch VODs of older episodes and live-streams of newer ones. The episodes were originally streamed live on Twitch and later uploaded to YouTube in full, but newer episodes are live streamed on the podcast's YouTube channel. The first episode, in which they interview Justin Roiland, the co-creator of adult animated science fiction sitcom Rick and Morty, was released on December 20, 2016.

Our results provide useful insights into measuring and evaluating streamers’ popularity, which in turn generates actionable strategies for social media influencer investors and platform operators.In 2016, Ethan and Hila launched the H3 Podcast.

Based on text mining and analyses of video content, our results show: 1) certain personality traits (such as openness) are negatively associated with both cumulative and current popularity 2) professional players are more likely to attract a larger viewer base 3) and the social affordance, including profile building affordance, social connectivity, and social interactivity, is positively associated with both cumulative and current popularity. We aim at examining the key characteristics that associate with the streamers’ viewer base, namely their personality, professionalism, and streaming affordance. Popular streamers create tremendous business value for social media influencer investors, as they have high potential to create persuasive advertisements and endorsements for firms by promoting their products and services. However, few studies have focused on understanding the characteristics of popular streamers. The emerging stream of research on the live streaming community has examined the streamers’ motivations and how the viewers react to streamers.

In order to attract viewers, streamers are motivated to broadcast exciting video content while actively interacting with viewers. Live streaming platforms such as Twitch and Periscope have become some of the most popular synchronous social networking services.

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