# Check whether the conversion funnel is too long. For example, group all forms you are using for lead generation into one group and optimize your campaign with that group. # Decide a campaign goal and assign one goal for each campaign.

Also, assign the different campaigns to different languages to match the selected language with the keyword, ad text, and landing page. # Keep the number of campaigns small to get a higher budget for each campaign. # Consider your website structure and how the products/services are listed on the site while building your campaign and ad group structure. # Splitting campaigns into brands, hybrid, and product/services will give better control over your spending and performance because brands and hybrid campaigns work better than product/service campaigns. There are some points to keep in mind while planning your account structure. But little do you know that there are a few simple hacks that can boost the performance of your Google ads. If yes, then you aren’t the only one struggling to keep your ad campaigns floating and profitable.

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