A day later, information on redeeming beta keys received with copies of Command & Conquer 3: Kane's Wrath was released. On 14 February 2008, labelled by the developers as 'Red Thursday', and after the success of Command & Conquer 3: Tiberium Wars, executive producer Chris Corry announced the development of Red Alert 3 in a special report edition of Battlecast Primetime, with the video ending up as a segment of the full Battlecast Primetime episode 6. The game's pre-production ultimately started some time in 2007, as evidenced by certain pieces of concept art. While certain concept art was made in early 2005, the game did not enter a more serious development stage, as Electronic Arts Los Angeles was working on The Lord of the Rings: The Battle for Middle-earth series, and upper staff at Electronic Arts would only give a Red Alert 3 project nine months to finish, which Skaggs refused, after which he took a leave of absence that turned into a full departure from the company. Red Alert 3 was first announced on 8 December 2004 by Mark Skaggs, the executive producer at the time. Zelinsky comments: 'Who knows what nightmares we have created?' Apparently, Einstein's removal from the timeline has made nuclear weapons nonexistent. Krukov orders a nuclear strike on the Allies and the Empire, but is met with blank stares. Suddenly, a message appears from Soviet bases in the east: a new enemy has arisen, the Empire of the Rising Sun, a technological super-power bent on achieving its 'divine destiny' of world conquest. Oddly enough, though, the chain of command has been broken and Cherdenko is now premier, much to General Krukov's dismay. Upon return to the present, it is revealed that the USSR is victorious, having conquered most of Western Europe. Zelinsky enter the machine and go back to 1927, where Cherdenko 'erases' Albert Einstein from existence, in a similar way to how Einstein erased Adolf Hitler in the original Red Alert. Gregor Zelinsky has been commissioned to create a time machine (similar to how the Allies defeated Yuri in Yuri's Revenge).

Cherdenko reveals to his superior that he was put in charge of a top secret project a year prior to the fall of the USSR, stating that 'time is on side.' With the USSR at death's door, Anatoly Cherdenko and his commanding officer, General Nikolai Krukov take a secret elevator to a laboratory beneath the Kremlin. The introduction features Moscow in turmoil, following what appears to be the Allies' eminent victory over the Soviet war machine with the Soviet Premier having fled the country. Sniper Natasha Volkova and Premier Anatoly Cherdenko. Main article: Third World War (Red Alert 3)

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